The three maps you need to execute a strategy
"We need a roadmap, is there a template we can use?"
I see this request all the time. From clients to peers, developers to product execs.
I get it. A roadmap feels like such a great thing, its an artifact that says "this is what we're doing, and how we'll do it".
In that way, its also misleading. Because most roadmaps look like this: