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Three maps better than a roadmap

"We need a roadmap, is there a template we can use?"

I see this request all the time. From clients to peers, developers to product execs.

The idea is that with the right template: you fill in the squares and your viola your roadmap is ready. I get it. A roadmap feels like such a great thing, its an artifact that says "this is what we're doing, and when we'll do it".

Most roadmaps look like this: